ACCURATE TOOLING

THE MISSION

Accurate Tooling operates in the Aerospace Tooling industry and is experiencing hyper-growth. My mission was to complete extensive competitor analysis, create a new messaging strategy and build the foundation for a new website.

  • User Experience Strategy
  • User Experience Architecture
  • Competitor Analysis
  • Customer Persona Study
  • Brand Messaging Strategy

THE ARCHITECTURE

I started with intensive discovery into Accurate Tooling’s business model and future goals. The resulting discovery session data was the catalyst for creating sitemaps, interactive prototypes, and user-focused content.

  • Site Mapping
  • Interactive Prototypes
  • Content

THE DESIGN

Detailed architecture and research significantly streamlined the design process for my design team and enabled us to deliver a compelling online presence in a reduced time frame. Additionally, I ensured continuity of UX standards by directing the design.

  • Responsive Design
  • UX Standards
  • Design Direction