FCA MICRO-SITE

THE MISSION

When FCA launches a new vehicle, they need to create buzz, and they need to do it fast. My mission was to work closely with the team at Iconix Inc. and develop the architecture for a new approach to vehicle launch micro-sites that would empower journalists to get the information they need quickly and easily.

  • User Experience Strategy
  • User Experience Architecture
  • Customer Persona Study

THE ARCHITECTURE

I started with accelerated discovery into the needs and behavioral patterns of an automotive journalist. The resulting discovery session data was the catalyst for creating interactive one-page micro-site prototypes.

  • Interactive Prototypes
  • Content Planning