OUTCOME DIGITAL

THE MISSION

Outcome Digital is a podcast that delivers niche digital marketing, branding and user experience content to its listeners. My mission was to conduct competitor analysis, create a messaging strategy and build the foundation for a podcast website that delivers an engaging experience for its listeners.

  • User Experience Strategy
  • User Experience Architecture
  • Competitor Analysis
  • Listener Persona Study
  • Brand Messaging Strategy

THE ARCHITECTURE

I started with discovery into Outcome Digital’s business model and future goals. The resulting discovery session data was the catalyst for creating sitemaps, interactive prototypes, user-focused content and website architecture.

  • Site Mapping
  • Interactive Prototypes
  • Content

THE DESIGN

Detailed architecture and research significantly streamlined the design process and enabled my design team to create a compelling online presence in a reduced time frame. Additionally, I ensured continuity of UX standards by directing the design.

  • Responsive Design
  • UX Standards
  • Design Direction